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Results categorised as Research or Forecasts or Ad Revenue
01 Oct 2012
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Liz Jaques
Global advertising will grow 4.6% in 2013, led by developing markets and digital media, according to ZenithOptimedia's latest advertising forecast.
25 Sep 2012
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Ronja Damian
Ronja Damian of IPSOS MediaCT considers the opportunities and threats around the gaming market...
20 Sep 2012
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Alice Dunn
Alice Dunn, marketing executive at Kantar Media, looks at people who use music-streaming websites (Spotify in particular) and why they're an interesting and lucrative target for marketers...
17 Sep 2012
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Liz Jaques
According to Informa's new mobile consumer survey, smartphone users are generating an ARPU that is 32% higher on average than non-smartphone users in the UK.
17 Sep 2012
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Liz Jaques
comScore and Arbitron, the radio ratings company, have announced plans to develop a five-platform measurement initiative, which aims to provide a view of changing consumption of video, audio and display content across radio, television, PCs, smartphones and tablets.
13 Sep 2012
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The Media Leader Staff
The Future Foundation's Josh McBain and Patrick Fagan on why Consumer Capital promises better informed, more confident shoppers and a greater commercial transparency all round...
29 Aug 2012
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Alice Dunn
Alice Dunn, marketing executive at Kantar Media, reveals interesting insights about social networkers, who are 26% more likely than the average internet user to find ads helpful...
28 Aug 2012
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Liz Jaques
New audience figures released by Newsworks show that online national newspaper websites attracted record levels of activity in the opening days of the Olympic Games.
28 Aug 2012
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Liz Jaques
New research from Newsworks shows that 78% of all adults consumed newsbrand content around the time of the Olympics.
20 Aug 2012
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Liz Jaques
The UK public have felt increasingly more proud, patriotic and happy about Britain hosting the Olympics as the 17 days of the Games progressed. Their excitement towards the forthcoming Paralympics has also intensified during the Olympics, but positivity towards sponsors has fluctuated, according to the official research provider to London 2012, Nielsen.
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