SEARCH
Results categorised as Research or Forecasts or Ad Revenue
20 Aug 2012
|
Jason Mander
The Future Foundation's Jason Mander gives an insight into the behaviour of Facebook fans who "like" a brand...
09 Aug 2012
|
Tom Cross
Ipsos MORI's Tom Cross says people aren't glued to just one device anymore, and so attention might not always be on the TV, but the second screen can make their viewing more interactive, involving and exciting. ...
06 Aug 2012
|
Guy Turton
Faced with a fragmenting digital environment, brands are once again questioning the power of online display for their brand campaigns. Guy Turton, senior researcher, Media and Digital Practice, Millward Brown, examines the latest findings and discovers a surprising renaissance in online display advertising...
02 Aug 2012
|
Bruno Wilson-Betancor
Spending on mobile internet advertising in the US will top all other countries in the world for the first time this year, helping drive mobile ad spending worldwide to $6.43 billion in 2012, show figures released by eMarketer.
02 Aug 2012
|
Liz Jaques
The National Readership Survey has developed a series of infographics, the first of which (below) details the readership of newspapers and magazines on tablets and e-readers.
30 Jul 2012
|
Alice Dunn
Alice Dunn, marketing executive at Kantar Media, says: "With sport at the forefront of people's minds this summer, understanding and targeting those most interested in sport could prove lucrative for the canny marketer"...
27 Jul 2012
|
The Media Leader Staff
Bank of America Merill Lynch (BoAML) has responded conservatively to ITV's latest figures: "We continue to forecast a 0.6% decline for the full year."
24 Jul 2012
|
Liz Jaques
The NFC retail payments market is expected to be worth more than $180 billion globally by 2017, according to Juniper Research.
23 Jul 2012
|
Liz Jaques
BARB is about to integrate its web TV meter into the next 500 homes within its core panel.
23 Jul 2012
|
Liz Jaques
Futurescape research shows that television broadcasters are divided over their social TV strategy - do they partner with Facebook and Twitter? Or invest in social TV start-ups and build their own platforms for more control?
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer