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Results categorised as Research or Forecasts or Ad Revenue
19 Jun 2012
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Liz Jaques
ZenithOptimedia has upgraded its UK advertising forecast with the total ad market expected to post 3.5% year on year growth for 2012 - up from its March prediction of 3.2% growth.
18 Jun 2012
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Liz Jaques
MAGNAGLOBAL's latest advertising forecast for 2012 claims that Europe is shaken but the rest of the world is showing resilience. The global advertising market is expected to reach $480 billion this year. The UK market is forecast to grow, in spite of the economic downturn that hit in the first quarter - up 2.4%.
15 Jun 2012
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Babita Earle
Babita Earle, digital strategy director GfK NOP, on why FMCGs should be paying attention to mobile...
13 Jun 2012
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Liz Jaques
Barclays has lowered its global ad spending forecasts for this year and next, it confirmed in a report to investors last week.
12 Jun 2012
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Liz Jaques
Bundles of numbers (see report link below for detail) and some interesting thoughts on how the media sector might shape up and evolve in the annual PwC report.
07 Jun 2012
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Liz Jaques
Latest research from the Strategy Analytics Digital Home Observatory (DHO) service claims that many smart TV owners are frustrated by slow user interfaces and complex registrations processes.
07 Jun 2012
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Liz Jaques
The global mobile advertising market is valued at $5.3 billion (€3.8 billion) for 2011, according to the IAB Mobile Marketing Center of Excellence, IAB Europe and IHS Screen Digest.
01 Jun 2012
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Alice Dunn
Ahead of this weekend's Jubilee, Alice Dunn, marketing executive at Kantar Media, gives an insight into British holiday-makers...
31 May 2012
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Liz Jaques
Mary Meeker, the Kleiner Perkins Caufield & Byers analyst, has released her latest presentation (link included) 'About The State Of The Web'.
31 May 2012
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Scott Thompson
Scott Thompson uses Starcom MediaVest Group's ECHOscreen tracking tool to look at the mentions of the Eurovision competition on Twitter...
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