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Results categorised as Research or Forecasts or Ad Revenue
14 Mar 2012
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Liz Jaques
ZenithOptimedia predicts global ad expenditure will grow 4.8% in 2012, reaching US$489 billion by the end of the year. This is a slight upgrade of the 4.7% growth it forecast back in December.
13 Mar 2012
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Liz Jaques
This year's State of the Media Democracy Survey provides a 'reality check' on how UK consumers, across the generations, interact with media, entertainment, advertising and information and what their preferences might be in the future, according to Deloitte.
09 Mar 2012
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Liz Jaques
Online video reached 34 million UK internet users, representing 80% of the total UK internet audience, in January 2012, according to the comScore Video Metrix service.
08 Mar 2012
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John Carroll
John Carroll, senior director at Ipsos MORI, reveals key insights about the new Sunday edition of The Sun...
07 Mar 2012
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Liz Jaques
Total TV advertising revenue in the UK increased by 2.2% in 2011 to reach a new record high of £4.36 billion, according to full year revenue figures provided to Thinkbox by the UK commercial TV broadcasters.
06 Mar 2012
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Liz Jaques
A survey by the British Retail Consortium said retail sales remained sluggish last month - with like-for-like sales (a measure that does not include changes in floorspace and is favoured by equity analysts) down 0.3% year on year in February.
01 Mar 2012
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Ashley Underwood
Ashley Underwood, senior strategy executive at TGI, explains why chocoholics are more likely to be tempted by products they have seen advertised...
27 Feb 2012
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James Whitmore
James Whitmore, managing director at Postar, wonders whether we have forgotten the value of brands? Are we so dazzled by the short-term, the data and the noise that we have lost sight of the bigger picture?
27 Feb 2012
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Liz Jaques
Following 3.8% growth in 2011, global advertising spending is expected to grow by 4.9% in 2012 to $465.5 billion, according to the latest global advertising forecast from Strategy Analytics.
23 Feb 2012
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Liz Jaques
The results of the IAB's Customer Conversion Journey research in the automotive sector illustrate the relationship between exposure to different online activities including display advertising, sponsored search, natural search and buzz - and site visitation and online conversions.
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