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Results categorised as Research or Forecasts or Ad Revenue
24 Jan 2012
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Liz Jaques
MAGNAGLOBAL predicts that the quadrennial boost of 2012 (political advertising and to a lesser extent the Summer Olympic broadcasts) will help generate US year on year revenue growth of 3.7% in 2012.
24 Jan 2012
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Steve Cox
Steve Cox, marketing director of JCDecaux Airport, explains why media research has to be smart and persuasive insight, communicated in a simple way if it is to be useful and get used...
24 Jan 2012
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Liz Jaques
A YouGov survey in November 2011 revealed that one in 10 people in the UK owned a Smart TV - with 15% of UK consumers saying they would own one within the next 12 months.
24 Jan 2012
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Liz Jaques
UK linear TV viewing figures for 2011 equaled the record high set in 2010, according to Thinkbox. The average viewer watched four hours, two minutes of linear TV a day in 2011 (28 hours, 14 minutes a week), new figures from the Broadcasters' Audience Research Board (BARB) show.
23 Jan 2012
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Liz Jaques
Streamed TV is becoming more mainstream in the UK with the use of online streaming services such as BBC iplayer, ITV iplayer or 4oD on the rise, particularly among younger people, according to the latest KPMG Media & Entertainment Barometer.
19 Jan 2012
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Liz Jaques
With forecasts exceeding 80% of units shipped by 2015, connected TVs are expected to lead the way in global TV shipments - escalating from 27% in 2011, according to new research from Futuresource Consulting.
19 Jan 2012
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Catherine Evans
Catherine Evans and Sam Tuck, GfK Media: To help banish the January blues, we are bringing you something cheerful - a look at the male comedians who helped us look on the bright side in 2011...
19 Jan 2012
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Liz Jaques
The latest IPA Bellwether survey published today reveals that marketing budgets were revised up in Q4 for a second successive quarter, as companies sought to protect market share against competitors.
17 Jan 2012
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Liz Jaques
Children are switching their attention from television to mobile, according to a UK survey of young people.
16 Jan 2012
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Liz Jaques
UK search had its best ever quarter in the Q4 2011, according to digital marketing technology and solutions company IgnitionOne, giving a much needed boost to high street fortunes.
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