STEVE COX
LATEST ARTICLES
24 Jan 2012
Steve Cox, marketing director of JCDecaux Airport, explains why media research has to be smart and persuasive insight, communicated in a simple way if it is to be useful and get used...
06 Apr 2010
In the same way that an OTS on TV differs from one on radio, so it’s also incorrect to assume that an OTS on a billboard is of equal value to one in a shopping mall or an airport.
02 Sep 2009
Steve Cox, marketing director at Titan Outdoor, on the elements that go together to make posters a powerful "multiplier" when combined with other media
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