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Results categorised as Research or Forecasts or Ad Revenue
12 Jan 2012
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Alice Dunn
Alice Dunn, marketing executive at Kantar Media, reveals key insights about the spending power of the winter holiday crowd...
11 Jan 2012
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Liz Jaques
Britons are a pretty content family of people, confirms a new research report by the Future Foundation.
10 Jan 2012
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Steve Smith
Steve Smith, head of thought leadership at SMV Group, says moving into 2012 supermarkets are under pressure to acclimatise to new economic conditions, consumer demands and consumer technologies, but also take advantage of the year's sports and royal events...
05 Jan 2012
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Liz Jaques
By 2016, marketers will spend $77 billion on interactive marketing - as much as they do on television today, according to Forrester's new US interactive marketing forecast.
05 Jan 2012
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Steve Smith
Dr Steve Smith, head of thought leadership at Starcom MediaVest Group, looks at the consequence of Tesco focusing on price cuts alone...
04 Jan 2012
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Liz Jaques
The latest post-Christmas research from YouGov's Technology and Telecoms analysts shows that while e-readers and tablets were generally a popular choice to give as a present this Christmas, 2011 was definitely the 'Kindle Christmas'.
22 Dec 2011
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Richard Nicholls
...Riding the infinite wave of expanding identities, by Richard Nicholls, Future Foundation.
22 Dec 2011
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Liz Jaques
Waitrose is winning the social media battle this Christmas, converting the most online visitors into paying customers and brand advocates, according to the latest Supermarket UK study from Starcom MediaVest Group (SMG).
22 Dec 2011
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David Brennan
David Brennan explains how he went undercover as a 42 year old housewife called Gladys to prove why online research can still be ugly...
20 Dec 2011
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Liz Jaques
Teenagers have officially joined the data tsunami, more than tripling their mobile data consumption in the past year while maintaining their stronghold as the leading message senders.
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