STEVE SMITH
LATEST ARTICLES
06 Jul 2015
We all know that emotional engagements are good for brands, but which lead to best results, asks MarketCast's Steve Smith.
11 Nov 2013
Starcom MediaVest's Steve Smith says brands should augment experiences with sensory impacts - with what he calls 'cultural synaesthesia'. So how can brands makes it work?
25 Oct 2013
Thinking Big Data will give you 'the full, complete and true picture' is a fallacy says Steve Smith, head of thought leadership research at Starcom MediaVest.
13 May 2013
Starcom MediaVest's Steve Smith takes a look at the union between out-of-home and mobile and explains why it's so important that brands optimise their mobile platforms.
16 Apr 2013
Two-timing the TV has been going on for years - from getting up during the adverts to make a cup of tea, to grannies doing their knitting during an episode of Corrie. And now, advertising brands have mobiles and tablets to contend with as well. However, instead of brands seeing these as a threat, they should be using dual screening as an opportunity to get people talking about them, says Starcom MediaVest's Steve Smith.
11 Apr 2013
Two-timing the TV has been going on for years - from getting up during the adverts to make a cup of tea, to grannies doing their knitting during an episode of Corrie. And now, advertising brands have mobiles and tablets to contend with as well. However, instead of brands seeing these as a threat, they should be using dual screening as an opportunity to get people talking about them, says Starcom MediaVest's Steve Smith.
28 Mar 2013
Despite the average household disposable income declining over the past few years, people are shopping more often now than they were ten years ago. Tesco, Marks and Spencer and Waitrose have all made changes to adapt to this shift in consumerism, so how are these brands driving and maintaining brand equity in a time as financially uncertain as this? Innovation, says SMG's Steve Smith.
07 Mar 2013
Starcom MediaVest's Steve Smith looks at how brand owners can engage with smartphone users outside of the home - with particular focus on the differences between city and rural life - and the impact that new image recognition technology is having on the advertising industry.
13 Dec 2012
We know that many consumers are under financial pressure and households' Christmas expenditure on food and drink will be down a considerable 8%. The question is, which supermarkets will be impacted most? By Steve Smith, Starcom MediaVest.
29 Nov 2012
Tesco is trialling an interactive touchscreen at its Cheshunt Extra store in the run up to Christmas and into the New Year. The screen is 80 inches across, giving shoppers interactive access to more than 11,000 products.
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