ARCHIVE ▸ STEVE SMITH
Showing 11 - 20 of 40
29 Nov 2012
Tesco is trialling an interactive touchscreen at its Cheshunt Extra store in the run up to Christmas and into the New Year. The screen is 80 inches across, giving shoppers interactive access to more than 11,000 products.
09 Nov 2012
Starcom MediaVest's head of thought leadership, Steve Smith, outlines the opportunities presented by Smart TVs.
29 Oct 2012
Starcom MediaVest's head of thought leadership, Steve Smith, asks how hard do supermarkets need to work at impressing their customers in order to create recommendations?
18 Oct 2012
Starcom MediaVest's head of thought leadership, Steve Smith, ponders what claimed behaviour tells us about brand and argues that many brands need to develop 'exceptional routine' in their customers to avoid becoming invisible.
12 Oct 2012
Starcom MediaVest's head of thought leadership, Steve Smith, argues we are now living in a 'post first screen/second screen' world.
04 Oct 2012
Steve Smith, head of thought leadership at Starcom MediaVest London: I have a good friend who is incredibly good at wine tasting, so good in fact that he is one of only around three hundred people worldwide who are a Master of Wine.
03 Sep 2012
Steve Smith, head of thought leadership at Starcom MediaVest London, looks at brand 'likes' on Facebook and, perhaps more importantly, interactions...
31 Jul 2012
Steve Smith, head of thought leadership at Starcom MediaVest London, says: The recommendation about preparing for all television to be broadcast via the internet is especially pertinent given a growing number of households are likely to watch TV via a broadband connection...
27 Jul 2012
Steve Smith, head of thought leadership at Starcom MediaVest London, highlights the evolving technological landsape...
19 Jul 2012
Steve Smith from Starcom MediaVest argues that take up of superfast broadband will remain slow while the online video content market remains uncompetitive...
Showing 11 - 20 of 40
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