ARCHIVE ▸ STEVE SMITH
Showing 31 - 40 of 40
14 Mar 2012
Steve Smith PhD, head of thought leadership at Starcom MediaVest Group, discusses supermarket media spend and how Waitrose needs to invest more carefully to create loyalty among its customers...
09 Mar 2012
Steve Smith PhD, head of thought leadership at Starcom MediaVest Group, analyses the public response to Tesco's latest announcement via Twitter...
28 Feb 2012
Dr Steve Smith, head of thought leadership at Starcom MediaVest Group, shows how supermarkets can use social media to connect with friends of fans...
08 Feb 2012
Steve Smith, head of thought leadership at SMV Group, explains why supermarkets need to think about pleasure, not just price...
26 Jan 2012
Steve Smith, head of thought leadership at SMV Group, says Tesco needs to focus on shoppers' community values...
20 Jan 2012
Steve Smith, head of thought leadership at SMV Group, says mixed retail results highlight the need for supermarkets to carefully navigate the emerging multi-channel retail world...
10 Jan 2012
Steve Smith, head of thought leadership at SMV Group, says moving into 2012 supermarkets are under pressure to acclimatise to new economic conditions, consumer demands and consumer technologies, but also take advantage of the year's sports and royal events...
05 Jan 2012
Dr Steve Smith, head of thought leadership at Starcom MediaVest Group, looks at the consequence of Tesco focusing on price cuts alone...
14 Dec 2011
Dr Steve Smith, head of thought leadership at Starcom MediaVest Group, reveals key insights from research in to supermarket shoppers this Christmas - a study that is particularly pertinent in view of Mary Portas' independent report into the demise of the High Street...
09 Nov 2011
Dr Steve Smith, head of thought leadership at Starcom MediaVest Group, reveals key insights from research in to people's engagement with brands on Facebook...
Showing 31 - 40 of 40
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer