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Results categorised as Research or Forecasts or Ad Revenue
18 Oct 2011
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Anne Tucker
Nielsen has released research from the US showing that four out of ten tablet and smartphone owners use their devices every day while watching TV, while only 14% of eReader owners said they watched TV while using their device every day.
17 Oct 2011
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Derek Jones
Two cuts from the final panel at MediaTel Group's Connected TV Experience event illustrated the difficulties and requirements of a media world where data is in abundance but answers often are not.
17 Oct 2011
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Derek Jones
Google's new broadband homes research initiative came under the microscope during the final session of the day - Metrics - at MediaTel Group's The Connected TV Experience conference.
13 Oct 2011
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Liz Jaques
The latest IPA Bellwether survey published today reveals that marketing budgets were revised up in Q3 ending a three-quarter period of decline, as companies increased expenditure to promote new products and maintain market share amid strong competitive pressure.
11 Oct 2011
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Liz Jaques
MAGNAGLOBAL has released its updated US media owners advertising revenue forecast, which remains unchanged for this year at 1.6% growth, including the impact of political and Olympics advertising. The company expects media suppliers to generate $173.5 billion of advertising revenues in 2011.
11 Oct 2011
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Jim Marshall
Jim Marshall says we need to review exactly how connected TVs, mobile phones and iPads etc are going to impact overall viewing and then get into a serious debate about effectively starting again with a single research system measuring cross media/platforms audiences...
07 Oct 2011
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Liz Jaques
Facebook may be free, but its value has been revealed by new research from advertising agency McCann London, which shows that more than one in three (37%) British users place a value of more than £50,000 on the service.
06 Oct 2011
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Alice Dunn
Alice Dunn, marketing executive at Kantar Media, on why environmentally-friendly consumers are a lucrative group for marketers to tap into...
06 Oct 2011
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Liz Jaques
MAGNAGLOBAL has revised down its year-end 2016 forecast for DVR subscriber households to 57.5 million (48.7% of TV households), from 63.1 million in its July 2011 forecast (and compared to 41.2 million - 35.5% of TV households - as of the end of Q2 2011).
05 Oct 2011
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Liz Jaques
Online has bucked wider advertising trends, growing at a rate of 13.5% to £2.26 billion for the first half of the year, according to new research by the IAB.
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