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Results categorised as Research or Forecasts or Ad Revenue
01 Sep 2011
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Richard Nicholls
Richard Nicholls, The Future Foundation, on personal policing of the social space and the rise of the super-highway code...
31 Aug 2011
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David Brennan
"Advertisements are now so numerous that they are very negligently perused, and it is therefore become necessary to gain attention by magnificence of promises, and by eloquence sometimes sublime and sometimes pathetick."
26 Aug 2011
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Derek Jones
Commenting on the latest advertising expenditure forecasts from Carat, Jerry Buhlmann, chief executive of Aegis Group plc, remains cautiously optimistic.
25 Aug 2011
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Catherine Evans
Catherine Evans, senior research executive at GfK NOP Media, on the way people make a huge range of media activities and devices fit into their already hectic lives...
24 Aug 2011
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Liz Jaques
WPP has reported a 37% year on year increase in pre-tax profits of £334 million in the first half of the year.
23 Aug 2011
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Liz Jaques
Low performance indicators and ongoing uncertainty around sovereign debt has led to downward revisions to global growth expectations, which will impact European ad agencies, according to BofA Merrill Lynch.
22 Aug 2011
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Liz Jaques
Keller Fay plans to launch its TalkTrack® word of mouth measurement programme on an ongoing basis in the UK. Initial clients include Carat, Omnicom Media Group (OMD and PHD) and ESPN.
18 Aug 2011
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Anne Tucker
In our latest research focus article, TGI's Ashley Underwood looks at the forthcoming Rugby World Cup and what makes the keenest rugby fans so valuable and the effectiveness of sponsorship around the event.
17 Aug 2011
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Liz Jaques
Apps are becoming increasingly popular with connected TV owners but new research shows that consumers are only using the apps they are familiar with.
15 Aug 2011
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Liz Jaques
The amount of time spent watching linear commercial TV channels in the UK during January to June 2011 increased to a new record for the period, Thinkbox announced today.
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