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Results categorised as Research or Forecasts or Ad Revenue
08 Nov 2011
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Liz Jaques
Facebook is becoming a key news destination. According to the latest findings from Lightspeed Research, 15% of all consumers (rising to 30% of 18-24 year olds) turn to Facebook for their news at some point during the week.
07 Nov 2011
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Liz Jaques
A new survey from Havas Media reveals that only 5% of UK brands have a noticeable positive impact on our sense of wellbeing and quality of life. Indeed most people in the UK would not care if 91% of brands ceased to exist. Further evidence, it argues," that the existing approaches to building and measuring brand value are out of date"
03 Nov 2011
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TGI
Ashley Underwood, senior strategy executive at TGI, on why marketers may want to consider targeting 'Occupy' protesters...
27 Oct 2011
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Richard Nicholls
Richard Nicholls, Future Foundation, on consumers attitudes towards the Olympics and how media and social networking will impact the event in 2012...
25 Oct 2011
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Liz Jaques
Google's Android now has the leading market share for app downloads ahead of Apple, according to new data from ABI Research.
24 Oct 2011
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Liz Jaques
As the number of mobile payment users grows to over 375 million in 2015, the demand for devices with near field communications (NFC), the underlying communications technology behind many mobile payment solutions, is expected to grow as well. New research
20 Oct 2011
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Liz Jaques
Kleiner Perkins venture capitalist Mary Meeker has released new charts on the state of industry, claiming that media time spent v ad spend is "still out of whack" in the US.
20 Oct 2011
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Anne Tucker
People who use personal devices such as tablets and smartphones at the same time as watching TV are ignoring television commercials almost completely, according to new research published by the Strategy Analytics Digital Home Observatory.
18 Oct 2011
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Anne Tucker
New ISBA and Havas Media social research reports that 72% of brands responding feel their CEO now understands the importance of social media.
18 Oct 2011
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Richard Marks
Richard Marks, chief executive of Kantar Media Audiences, looks at the increasing importance of TV data and how it is becoming the "new oil" for the industry.
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