TGI
LATEST ARTICLES
03 Nov 2011
Ashley Underwood, senior strategy executive at TGI, on why marketers may want to consider targeting 'Occupy' protesters...
04 Jun 2010
Marketers at FIFA partners across the world will be hoping to leverage their sponsorship investment when the World Cup kicks off in South Africa on Friday 11th June.
08 Apr 2010
Regulatory approval for product placement in television programmes represents a new opportunity for advertisers and puts UK programming on a similar footing to its counterparts in Europe and America.
11 Mar 2010
Top executives (Chairman, CEO, MD, Deputy MD) can be an elusive target for advertisers due to their busy work schedule and travel commitments. Data from the Premier TGI survey of AB adults can help marketers reach this valuable group.
04 Feb 2010
In an increasingly digitised world, TGI Net Europa reveals differences in internet use and online purchasing across four major European markets - Britain, France, Germany and Spain.
19 Nov 2009
Latest data from TGI show that cinema continues to perform well despite the economic slump, with the number of cinema-goers climbing to a new high of 66% of the adult population.
15 Oct 2009
As direct mail continues to extend its size and reach in the digital age, the threat of a national postal strike evokes an angry response from marketers and mail-order specialists, according to TGI...
26 Aug 2009
Social networkers represent a valuable target for advertisers, according to latest data from TGI.
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