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Results categorised as Research or Forecasts or Ad Revenue
15 Aug 2011
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Liz Jaques
Product placement in the UK is still in its infancy but it has not gone unnoticed. The majority of Brits know what product placement is and knew that the law had changed to allow brands such as Nescafé Dolce Gusto to feature in ITV's This Morning show.
11 Aug 2011
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Richard Nicholls
Richard Nicholls, The Future Foundation, on personal image management as the new currency...
04 Aug 2011
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Liz Jaques
New Ofcom research reveals the extent to which the UK has become addicted to smartphones, with people confessing to using them everywhere from the dining table to the bathroom and bedroom.
03 Aug 2011
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Anne Tucker
Enders Analysis have released forecasts for the UK market on the prospects for video-on-demand advertising through to 2015, looking at both through-the-middle and over-the-top services.
03 Aug 2011
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Anne Tucker
The vast majority of TV viewing will remain as linear real-time programming through to 2015, despite new technologies and different viewing options available to the consumer, according to the IHS Screen Digest TV Intelligence Service.
01 Aug 2011
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Liz Jaques
Booming sales of tablets in 2011 will help drive a 57.8% increase in shipments of mobile broadband devices that provide high-speed wireless connectivity on the go, according to a new IHS iSuppli Wireless Communications topical report.
28 Jul 2011
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Jessica Hallsworth
Jessica Hallsworth, senior research executive at GfK, on the value of event sponsorship...
28 Jul 2011
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Trevor Sharot
Rock and roll, the Sun, a slipped disc and chicken tikka masala? The answer is of course 'fusion', an adaptable word that conveys quite different meanings to a musician, a physicist, an orthopaedic surgeon and the man on the Boris bike.
26 Jul 2011
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Liz Jaques
A new In-Stat research survey estimates that over 60% of connected TV households use a TV app at least once per week.
26 Jul 2011
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Liz Jaques
Research from Mobile Interactive Group (MIG) unveils new trends and opportunities with participation TV (P-TV) services and Social Participation TV.
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