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Results categorised as Research or Forecasts or Ad Revenue
07 Jul 2011
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Marnie Richards
A new report from eMarketer estimates that 9.7 million US consumers owned a tablet device by the end of last year, and that 24 million will have one by the end of this year.
07 Jul 2011
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Richard Nicholls
Richard Nicholls, the Future Foundation, shows that social networking isn't just for grown-ups...
06 Jul 2011
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Marnie Richards
The key to unlocking successful mass-market poster-to-mobile campaigns will depend largely on the mechanism used to exchange data
06 Jul 2011
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Marnie Richards
An exhaustive study of the future of poster advertising in the UK by lifestyles and environments agency Kinetic Worldwide, reveals dramatic change is afoot for the oldest form of advertising.
05 Jul 2011
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Marnie Richards
According to statistics from InMobi, the iPhone has surpassed Nokia and Samsung to become the most popular mobile ad platform in Europe. It generated over 500 million impressions.
05 Jul 2011
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Marnie Richards
A new report from eMarketer predicts that growth for US online ad spending will reach 20.2% this year, remaining in double digits through 2014. By 2015, total online ad spending will approach $50 billion.
04 Jul 2011
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Marnie Richards
The latest Display Search Quarterly Advanced Global TV Shipment and Forecast Report has found that 2011 Flat Panel TV Growth is likely be half that of 2010, with growth shifting to emerging sectors such as 3D.
04 Jul 2011
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Marnie Richards
A new article from eMarketer, using data from the Pew Internet & American Life Project, explains that social networks are affecting user's offline habits.
04 Jul 2011
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Denise Turner
Denise Turner, Head of Intelligence, MPG Media Contacts, says there is still a place for traditional media, and that when it comes to multichannel campaigns, it's a case of the more the merrier...
01 Jul 2011
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Liz Jaques
BARB will take a major step towards the measurement of television viewing on PCs, laptops and tablet devices with the initial rollout of a web TV viewing meter in 100 BARB panel homes during the second half of 2011.
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