DENISE TURNER
LATEST ARTICLES
27 Jun 2025
As Denise Turner leaves Route, she shares what she learned about running a business, how JICs work and Route's superpower.
04 Sep 2024
Trade body research in the past decade shows that no medium is an island and we work better together. Denise Turner reflects on a changing of the guard and insight lessons from these 10 years.
Route CEO Denise Turner shares her key learnings from the World Out of Home Organization event in Hong Kong.
15 Mar 2024
Modelling equality from an early age translates into how people behave in the wider world. After all, equality and happiness start at home.
We must be careful to define exactly what we mean not just by measurement, but cross-media and cross-platform in our search for "the Holy Grail" for advertisers.
12 Dec 2022
Route CEO Denise Turner outlines eight principles on how advertisers should measure and use measurement for success.
23 Mar 2022
People are reading news brands to understand the complexities of what is happening, as opposed to casual browsing.
11 Jan 2022
We need to trade in our preoccupation with platforms, writes Newsworks' director of research and insight.
29 Nov 2021
Denise Turner, research & insight director, Newsworks looks at the resilience of retail and how retailers could improve ROI via digital news brands
Newsworks' insight director, Denise Turner marks three decades of working in media with a reflection on the power of listening to people
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer