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Results categorised as Research or Forecasts or Ad Revenue
24 Mar 2011
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Liz Jaques
The BBC's cross-platform measurement system Live+7, which includes iPlayer views, HD and narrative repeats, as well as live and recorded viewing for seven days after TX, has released its first results.
22 Mar 2011
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Liz Jaques
Mobile adspend during 2010 was worth £83 million. Spending on mobile internet advertising grew by 116% (on a like for like basis) when compared with 2009, according to the latest IAB and PwC Mobile adspend report.
22 Mar 2011
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Liz Jaques
Will social media replace surveys as a research tool? Joan Lewis, global consumer and market knowledge officer of Proctor & Gamble Co thinks so.
17 Mar 2011
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Russ Budden
In our latest research focus article, TGI's Russ Budden looks at how mobile & the internet will influence the BRICs market; and why marketers cannot afford to ignore them.
15 Mar 2011
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Liz Jaques
The number of mobile payment users will soar to 375 million in 2015, according to In-Stat.
15 Mar 2011
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Liz Jaques
Despite the phenomenal growth in smartphone technology, there are still significant barriers to making mobile television a viable and sustainable industry, according to new research from Ovum.
10 Mar 2011
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Richard Nicholls
The Future Foundation's Richard Nicholls looks at the changing attitudes of consumers, which require more subtle and thought-out advertising techniques
10 Mar 2011
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Liz Jaques
In what could be another setback for publishers looking to attract advertisers to ezines, new research shows that readers have trouble focusing on magazine's iPad editions.
10 Mar 2011
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Liz Jaques
Google Android has taken the lead to become the largest smartphone platform in the US for the first time with a 31.2% market share, according to comScore.
08 Mar 2011
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Liz Jaques
A week after Apple released the iPad 2, research reveals that the iPad is starting to appeal to a new generation - the over 55's.
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