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Results categorised as Research or Forecasts or Ad Revenue
07 Dec 2010
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Derek Jones
GroupM's expectations for the global advertising economy are slightly more bullish than those released by Zenith yesterday.
06 Dec 2010
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Derek Jones
Zenith Media's latest global forecasts, released today, predict annual growth of between 4.6% and 5.2% for the next three years, driven by developing markets and digital media.
06 Dec 2010
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Derek Jones
In 2019 - "but I may be a little optimistic there" - according to Rhys McLachlan, Mediacom's managing partner for implementation and future investments, speaking at The Future TV Advertising Forum on Friday.
02 Dec 2010
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Liz Jaques
UK consumers are some of the earliest adopters of new communications technologies, according to new research by Ofcom.
02 Dec 2010
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Liz Jaques
Latest figures from Thinkbox show that TV viewing is up; commercial TV is perfoming strongly; and as a result, commercial impacts have grown by 21.3% over the last five years to a new record high.
02 Dec 2010
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Liz Jaques
The AOP has unveiled its first 'New Rules of Engagement' study, which aims to provide key information on how consumers are engaging with online content and advertising, to encourage publishers to better monetise online display advertising.
02 Dec 2010
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Jessica Hallsworth
The release of The Social Network in cinemas earlier this year has once again brought Facebook into the limelight, with countless people discussing the advantages and disadvantages of letting everyone into your life and numerous people 'just wanting to see what all the fuss is about'.
01 Dec 2010
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Liz Jaques
Keller Fay is set to launch its TalkTrack word of mouth measurement programme in the UK.
30 Nov 2010
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Liz Jaques
Group M has almost doubled its growth forecast for the UK advertising market to 8% this year due to a surge in national newspaper revenues.
22 Nov 2010
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Dylan Mouratsing
Dylan Mouratsing, global insight manager at kinetic, unveils the findings from his latest research project into the attitudes and behaviours of young people to advertising and brand presence within social media...
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