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Results categorised as Research or Forecasts or Ad Revenue
21 Feb 2011
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Euan Mackay
Euan Mackay, associate director at Kantar Media, assesses the state of the men's magazine market and considers some future paths for publishers...
16 Feb 2011
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Liz Jaques
The industry "needs" reach and frequency data, according to the panel at last week's MediaTel Group Future of Media Research event.
16 Feb 2011
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Liz Jaques
BARB's chief executive Bjarne Thelin sees a future where server data and panel data comes together, but says this can only be achieved if the industry "gets its act together and thinks about the bigger picture".
15 Feb 2011
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Richard Bedwell
In response to the article 'Do agencies care about media research?', Richard Bedwell, consultant, says the view that the media researchers are just making jobs for themselves is very old fashioned and backward looking.
15 Feb 2011
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Derek Jones
I suggested a couple of months ago that this may be the year of data; and have heard many agencies saying that data is at the centre of everything they do now.
14 Feb 2011
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Liz Jaques
Three-screen viewing is becoming a reality in US households, with multi-screen viewing on the rise, according to eMarketer.
14 Feb 2011
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Liz Jaques
Ofcom has unveiled the product placement logo, which must broadcast at the start and end of shows that have been paid to include products.
11 Feb 2011
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Liz Jaques
The panel at MediaTel Group's Future of Media Research in London had mixed views on the importance of media research in agencies.
11 Feb 2011
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Liz Jaques
Speaking at MediaTel's Future of Media Research seminar this morning, James Whitmore, managing director of POSTAR, suggested there is a real opportunity for the industry to look at collecting research more collaboratively, using technologies such as mobile phones.
11 Feb 2011
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Liz Jaques
Is it efficient, economic and effective? That is the question researchers should be asking themselves before deciding what technique/s to use for the best results, according to Andrew Bradford, VP, client consulting, media, The Nielsen Company.
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