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Results categorised as Research or Forecasts or Ad Revenue
18 Nov 2010
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Liz Jaques
Collaboration was one of the key themes emerging from yesterday's AOP Research Forum in London. Starcom Mediavest's head of digital research Scott Thompson said industry tools provide invaluable support for agencies, but there is still potential for growth and the way to extend insights is to share research.
18 Nov 2010
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James McCombe
As the noughties draw to a close, TGI takes a look at how British young people are interacting with the digital world...
17 Nov 2010
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Liz Jaques
The main reason people watch catch-up TV is to avoid falling behind with the linear TV schedules, according to new research by Thinkbox and Decipher.
16 Nov 2010
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Derek Jones
ITV has announced an increase in advertising revenue - up 16% for the first nine months of 2010, while group revenues are up 11% year on year to £1,456 million (2009: £1,312 million).
10 Nov 2010
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Liz Jaques
A week today, the AOP is running its Research Forum event, which is set to look at how online behaviour is changing and what it means for brands.
10 Nov 2010
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Stuart Mcdonald
Stuart McDonald, co-chair MRG, says "it has been a tough two years, but with the hope that economic posterity, business confidence and hopefully research budgets are returning, it is now an opportunity for us to be strategic and show the value that research can offer"...
08 Nov 2010
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Liz Jaques
MediaCom, BSkyB and Guardian News & Media scooped the first ever MRG awards.
08 Nov 2010
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The Media Leader Staff
Guy Holcroft, director at GFK, talked to delegates at the MRG conference about multi-tasking and how the results of a study conducted on behalf of Ofcom helped to map out how we are using the vast array of devices that are now available to us.
05 Nov 2010
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Julie MacManus
Live from the MRG in Malta: Steven Van Belleghem from InSites Consulting challenged Friday morning's non-Tweeting MRG delegates to start implementing conversations with their brands' consumers within the next 48 hours.
05 Nov 2010
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Julie MacManus
Tom Ewing of Kantar Media kicked off the piracy debate with an insight into the challenges of researching the murky world of piracy, following on from his "Content piracy - a fiendish problem for media researchers" article.
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