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Results categorised as Research or Forecasts or Ad Revenue
26 Jan 2011
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Liz Jaques
Marketing and media have to change and consumer engagement has to become the focus for judging campaign success, according to a new white paper by Martin Hayward, Patrick Barwise and Alan Mitchell.
20 Jan 2011
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James McCombe
In our latest research focus article, TGI's James McCombe says from a marketing point of view mobile Twitterers are an attractive target in their own right...
19 Jan 2011
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Liz Jaques
MagnaGlobal's latest US media advertising report forecasts steady growth with soft underpinnings in 2011, with revenues growing by 3.1%, excluding the impact of political and Olympic advertising.
13 Jan 2011
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Karen Canty
In our first trend update of 2011, the Future Foundation explores the move towards increasing consumer power - a powerful trend and one that is being redefined and rejuvenated as we look to the coming decade.
06 Jan 2011
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Liz Jaques
Total US advertising spend saw a 6.4% year on year increase in the first nine months of 2010, according to Kantar Media.
23 Dec 2010
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Liz Jaques
With two MediaTel events currently planned for the first quarter of 2011, - the Future of Media Research and 'Come on Mobile... Stand Up and Deliver!' - tickets are available now...
21 Dec 2010
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Liz Jaques
2009 was a bad year for advertising with one of the biggest declines in spend since records began, according to MediaTel's latest UK Advertising Forecasts report.
16 Dec 2010
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Danny Kay
As the motion-controller battle is set to heat up this Christmas, Danny Kay explains how the Kantar Media FuturePROOF study indicates the likely impact on the gaming market...
10 Dec 2010
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Derek Jones
"The old metrics of reach and frequency won't matter in this brave new world." So Rhys McLachlan said - Mediacom's managing partner for implementation and future investments - at The Future TV Advertising Forum last week.
09 Dec 2010
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Karen Canty
Karen Canty, Future Foundation, explains why the traditional charity bucket will soon look a little old hat as the digital revolution takes hold...
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