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Results categorised as Research or Forecasts or Ad Revenue
19 Oct 2010
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Derek Jones
Merrill Lynch have released updated European advertising forecasts, which put the UK at +6.7% this year, falling to +3.9% in 2011, but up a healthy 7% in Olympic year.
19 Oct 2010
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Derek Jones
ZenithOptimedia has amended its detailed UK advertising forecasts, and now expects growth of 4.5% to £11.3bn in 2010, then to £11.6bn and to £12bn in 2011 and 2012 respectively (2.5% and 4%).
19 Oct 2010
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Lola Olokodana
New data from Rhythm NewMedia suggests that iPad is leading the way in attracting and keeping viewers with mobile video.
18 Oct 2010
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Derek Jones
On the face of it, ZenithOptimedia's latest global ad revenue forecast headlines make positive reading - up from 3.5% to 4.8% for 2010; and the 2011 forecast increased too. However, reading deeper, this is tempered with not unexpected concerns over the next two years at least.
18 Oct 2010
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Derek Jones
As new forecasts come out today from ZenithOptimedia and Magna, the forecasters continue to edge their predictions upwards.
15 Oct 2010
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Liz Jaques
TV continues to lead advertising's economic recovery, with overall UK adspend up 11% in Q2 2010 - the biggest single quarter growth for a decade.
14 Oct 2010
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Karen Canty
The Future Foundation's Karen Canty says media companies have long since realised the value of being open to criticism: "Sheer likeability is a seriously precious state these days" ...
14 Oct 2010
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Jon Davies
Jon Davies, GfK NOP Media, says mobile and research make a perfect partnership: "The technology's centrality in so many people's lives makes it an ideal and as yet, relatively under-used method of collecting research data"...
11 Oct 2010
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Derek Jones
Last Christmas I forecast Chelsea would win the premiership by at least 8 points. I didn't want them to (I don't like Chelsea) but I bet some football mates that they would. Could be seen as a form of hedging; could be seen as a very generous/daft bet.
06 Oct 2010
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Gareth Deere
Ipsos MediaCT's Gareth Deere unveils some interesting insights from a recent user-centric trial, which measured respondent's mobile media consumption...
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