RICHARD BEDWELL
LATEST ARTICLES
15 Feb 2011
In response to the article 'Do agencies care about media research?', Richard Bedwell, consultant, says the view that the media researchers are just making jobs for themselves is very old fashioned and backward looking.
05 Oct 2010
In response to David Spon-Smith's comment - 'A CPT model has the potential to polarise the press market' - Richard Bedwell, director at Bedwell Media Ltd, offers his views on readership metrics...
24 Sep 2010
In response to Derek Jones' Standing out in a world of TV clutter article, Richard Bedwell, director at Bedwell Media Ltd, joins John Billett's discussion - Is television out of touch when it comes to marketing itself?
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