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Results categorised as Research or Forecasts or Ad Revenue
26 Jul 2011
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Liz Jaques
Users are not fully engaging with their new connected TVs and OTT* video services, according to research from Analysys Mason.
25 Jul 2011
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Liz Jaques
Online video continues to soar, especially among younger viewers, with 68% of 18-34 year olds claiming their PC/laptop is the entertainment device they "can't live without".
20 Jul 2011
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Liz Jaques
Since Q2 2010, the number of ads delivered in HD has doubled from 10% to 20%, according to a new study from Extreme Reach.
20 Jul 2011
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Liz Jaques
The Mail on Sunday and Sunday Mirror enjoyed significant reader gains in the immediate aftermath of the News of the World closure, but a 'Sun on Sunday' has a strong appeal, according to new research by Kantar Media.
18 Jul 2011
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Alice Dunn
Alice Dunn, marketing executive at Kantar Media, looks at festival-goers as the summer season kicks in - a group that is significantly more likely than the average adult to be among the heaviest fifth of consumers of cinema, internet and outdoor media...
18 Jul 2011
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Evie Jones
Advertising may be ubiquitous on smartphones across network operators but, according to new research from YouGov, British consumers grudgingly accept placements as part of their day-to-day mobile experience but consider them intrusive and tend to ignore them altogether.
14 Jul 2011
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Liz Jaques
Marketing budgets were revised down in Q2 for a third consecutive quarter, as companies attempted to reduce operating costs and protect profit margins amid concerns around the economic outlook, according to the latest IPA/BDO Bellwether survey.
13 Jul 2011
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Liz Jaques
Global ad expenditure will return to pre-recession peak level this year, according to ZenithOptimedia's latest forecast.
12 Jul 2011
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Liz Jaques
According to a Toluna QuickSurveys and Newsline poll, only 6.5% of people bought the last edition of News of the World on Sunday who wouldn't normally buy a copy.
08 Jul 2011
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Marnie Richards
According to the Retrevo Gadgetology Report, today's parents have a whole new world of social tools to consider when it comes to raising their children. Leading the way in most digital activities are iPhone owning parents, or "iParents," coined by the report.
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