SEARCH
Results categorised as Research or Forecasts or Ad Revenue
19 Apr 2012
|
Liz Jaques
Cross-screen viewing can drive purchase intent for a brand by 72%, according to new research conducted by Nielsen for mobile video advertising company AdColony.
19 Apr 2012
|
Liz Jaques
According to new research from Viacom, there is a new phenomenon called 'Tabletomics' - the behaviours and emotions resulting from the use of a combination of tablets, media, technology and creativity.
19 Apr 2012
|
Liz Jaques
The latest IPA Bellwether survey published today reveals that marketing budgets were revised up in Q1 for a third successive quarter in response to new product launches, expectations of better economic conditions and higher rates of return on investment.
18 Apr 2012
|
Liz Jaques
Mike Baker, CEO of the Outdoor Media Centre, announced the findings of a study conducted for the OMC by ICM Research and On Device Research (ODR) at an event in London this morning.
16 Apr 2012
|
Liz Jaques
Whether to check emails or to look up programme or product information, watching TV while using a tablet or smartphone is more common than not according to a Q4 2011 Nielsen survey of connected device owners in the US, UK, Germany and Italy.
12 Apr 2012
|
Liz Jaques
UK advertising spend grew by 2.7% in 2011 reaching £16.1 billion in total, according to Advertising Association figures produced by Warc. Growth is expected to continue in 2012 with new forecasts predicting a 3.8% increase, well ahead of growth across the rest of the UK economy.
05 Apr 2012
|
Alice Dunn
Alice Dunn, marketing executive at Kantar Media, reveals key insights on upmarket British holiday-makers...
04 Apr 2012
|
Liz Jaques
UKOM has signed a new three year deal with comScore from 2013. The online media measurement company will end its current contract with The Nielsen Company.
04 Apr 2012
|
Liz Jaques
Neil Taylor from Channel 4 gave delegates at MediaTel Group's Youth, Media & Technology event an exclusive look at the latest UK Tribes research yesterday.
02 Apr 2012
|
Sarah Gale
Sarah Gale on Ipsos' latest youth, social media & market research...
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer