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Results categorised as Research or Forecasts or Ad Revenue
10 May 2012
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Liz Jaques
InMobi, the largest independent mobile advertising network, and Mobext, the mobile marketing network of Havas Digital, released the results of their global consumer research, The Role of Tablets in the Consumer Sales Journey, at an event in London this morning.
09 May 2012
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Liz Jaques
ITV's chief executive Adam Crozier has forecast a 17% increase in advertising revenues for June due to the number of campaigns around the Queen's Jubilee and the Euro 2012s.
01 May 2012
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Derek Jones
An extensive new study, covering 19,000 consumers and 153 senior decision makers from global retailers has been released today by payment processor WorldPay.
30 Apr 2012
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Derek Jones
Warc has released its latest Consensus Ad Forecast today, which shows the US ad market receiving the largest upgrade in forecast growth (4.1% this year, a rise of +0.8pp from the January forecast) of the 13 markets measured by the research.
27 Apr 2012
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Derek Jones
Aegis today announced a trading update for the first quarter of 2012, from 1 January 2012 to 31 March 2012, with total group revenue for the first quarter up 16.3% on 2011 in constant currency.
26 Apr 2012
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Richard Nicholls
As consumers a) realise their increasing ability to monitor prices and promotions in real-time b) sustain acute price sensitivity across all their purchasing portfolios and c) love scoring great deals, brands are beginning to use gamification - the application of game design mechanics in arenas outside of gaming - to increase consumer engagement.
26 Apr 2012
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Liz Jaques
New IPA TouchPoints4 survey data launched today reveals the extent to which the recession and new developments in technology have affected the way in which we are spending our daily lives. We are now spending more time at home, tightening our belts and multi-tasking our media consumption.
24 Apr 2012
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Liz Jaques
Location-based services (LBS) have topped the global league as the mobile feature set to grow the most, after world leading insights consultancy TNS revealed over 60% of those that don't yet use the service globally want to start using them.
23 Apr 2012
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Liz Jaques
US consumers viewed more than 8.3 billion video ads in March, according to new data from comScore.
20 Apr 2012
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Liz Jaques
2011 was the first year that global consumer spending on media content, apps and services for mobile phones broke through the $100 billion barrier. According to the latest Global Mobile Media Forecast from Strategy Analytics, consumers are expected to increase this spend on mobile media* by a further 13.4 % from $121.8 billion in 2011 to $138.2 billion in 2012.
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