SCOTT THOMPSON
LATEST ARTICLES
26 Oct 2023
No, the label 'podcast' doesn't lend itself to a targeted advertising business model. But despite that, it works, argues Publicis Media's associate insights director.
31 May 2012
Scott Thompson uses Starcom MediaVest Group's ECHOscreen tracking tool to look at the mentions of the Eurovision competition on Twitter...
15 Mar 2012
Scott Thompson, Starcom MediaVest's digital research manager, on the latest edition of Emerging Spaces: Pulse, which looks at tablet devices in 2012 and what the "post PC" world really means...
26 Sep 2011
Starcom MediaVest's digital research manager Scott Thompson (and Mat Morrison) give an agency point of view on what Facebook's latest conference really means for marketers...
10 Jun 2011
Scott Thompson, digital research manager at Starcom MediaVest Group, says that while the tech world gets caught up with the smartphone platforms and the competition between them, a more interesting and important area to look at is the users, and the way the platforms are designed to configure different kinds of behaviours...
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer