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Results categorised as Research or Forecasts or Ad Revenue
15 Nov 2012
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Alice Dunn
eBooks are reshaping the publishing industry as millions of Britons choose e-Readers over traditional paperback books - and marketers need to understand who these consumers are and exactly what motivates them.
14 Nov 2012
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The Media Leader Staff
Bank of America Merrill Lynch (BoAML) forecast a decline in ITV's share of commercial impacts (SOCI) but ITV still believe it will not impact on its advertising share in 2013. However, the bank maintains that ITV will see a decline in share.
12 Nov 2012
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David Pidgeon
37% of global mobile media users follow the English Premier League, and it's even more popular in South Africa and some of the Arab states, than in the UK, according to new research.
09 Nov 2012
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Richard Nicholls
The Future Foundation's Richard Nicholls on highlights from Future Foundation's 2012 wave of kids research from their nVision service.
09 Nov 2012
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Will Youngman
Will Youngman, digital consultant at GfK, says that the amount of information available to us about what we buy means that the consumer journey is far more circular and frequently doesn't involve any brand-to-consumer interaction at all.
08 Nov 2012
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Stuart Corke
A Bank of America Merrill Lynch (BoAML) ratings report highlights JCDecaux's strong Q3. The bank said that organic growth of 2.7% was ahead of their forecast of 1.4%.
08 Nov 2012
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The Media Leader Staff
Presentations on Olympic viewing opened the 2012 ASI European TV Symposium in Prague but all the significant rises in audiences across many platforms just accentuated the calls for platform focused, consistent industry measurement.
07 Nov 2012
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Stuart Corke
News Corporation reports profit that beats analysts' forecasts, mainly due to its broadcasting activities offsetting declines in publishing.
05 Nov 2012
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Stuart Corke
Despite his reputation as a pioneer of social media campaigning, President Barack Obama may be influencing fewer voters through 21st century technology than his Republican rival Mitt Romney, according to new research undertaken by Mindshare.
01 Nov 2012
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Stuart Corke
New out-of-home audience data will be launched by POSTAR on 26 February 2013. The research will cover all outdoor environments and has been developed completely from scratch, with an investment of £19 million over six years by the industry.
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