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Results categorised as Research or Forecasts or Ad Revenue
23 Jan 2013
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David Pidgeon
The search giant gets bigger - hitting $50 billion in revenues for the first time last year.
21 Jan 2013
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Darren Hamer
A new study has shown that Facebook's new ad format outperforms the social networking site's standard adverts by over 200%. By Darren Hamer, Managing Director UK, EyeTrackShop
18 Jan 2013
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Alice Dunn
Consumers have never had more choice of car brands and models in the UK market. Understanding consumer rationale behind car-buying is, therefore, key for marketers hoping to make sense of this market. By Kantar Media's Alice Dunn.
18 Jan 2013
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David Pidgeon
The global advertising market saw healthy growth during the third quarter of 2012, according to Nielsen's quarterly Global AdView Pulse report.
17 Jan 2013
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David Pidgeon
The latest IPA Bellwether survey, published today, reveals that marketing budgets were revised up, albeit slightly, with the highest reading since Q3 2011.
10 Jan 2013
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David Pidgeon
Warc report predicts global adspend will rise by 4% in 2013 and 5.5% in 2014, ahead of the 3.9% uptick estimated for 2012. Within this, 11 of the 13 featured markets should grow this year, and all of them will next year.
09 Jan 2013
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David Pidgeon
A new study highlights how consumers are combining different channels to purchase goods and that different age groups have their own buying pattern - reiterating the importance of understanding buyer behaviour and the need for multichannel marketing.
09 Jan 2013
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David Pidgeon
Experian Marketing Services today published its Digital Trends 2013 report; a comprehensive analysis of how data and technology will impact the digital marketing environment in 2013 and the key trends for marketers to watch across social, search, mobile and email.
07 Jan 2013
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David Pidgeon
Mobile advertisers in the UK spend more trying to reach each mobile internet user than anywhere else in the world, according to new estimates by eMarketer.
03 Jan 2013
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David Pidgeon
According to a report by Greencrest, who analyse companies they think are close to floating on the stock exchange, Twitter's immense value has inflated further by speculation that Apple is interested in acquiring the company.
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