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Results categorised as Research or Forecasts or Ad Revenue
26 Mar 2013
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Richard Marks
Richard Marks of Research the Media has a confession to make: after years of extolling the benefits of Big Data in audience measurement he must now admit that he was wrong to use those two little words. Here is his apology - as well as a call to action.
26 Mar 2013
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David Pidgeon
The final debate at last week's Media Playground has perhaps prompted the biggest reaction. Already two Newsline columnists have responded in writing about some of the issues the debate threw up. Here we report on what was one of the liveliest sessions of the day - looking at some of the biggest issues facing media research today.
26 Mar 2013
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Simon Rees
Following Advertising Week Europe, which included Wednesday's MediaTel Media Playground event, Digital Cinema Media's CEO Simon Rees shares his highlights from an inspirational week.
22 Mar 2013
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Ellen Hammett
Covering a range of topics from location-based ads, new venture Weve and its place in the mobile market, and whether mobile technology can even help solve global poverty, the mobile session at Media Playground on Wednesday saw panellists take to the stage to analyse and give insight into what is often seen as a problematic issue for the industry.
20 Mar 2013
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David Pidgeon
New research from Thinkbox reveals TV advertising is responsible for more than 50% of additional brand word of mouth activity.
15 Mar 2013
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Ellen Hammett
New roll-out of upgraded ad interface will make it easier for advertisers to track and manage campaigns via Twitter.
14 Mar 2013
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David Pidgeon
Lloyd Embley, editor of the Mirror titles, and Benedict Brogan, the Daily Telegraph's deputy editor, were interviewed in front of a packed audience at ISBA's 2013 conference on Wednesday to discuss the evolving business models of newsbrands in a digital age.
14 Mar 2013
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Ellen Hammett
Tablets are prompting more clicks for branding campaigns, but it's smartphones that are bringing in the greater revenue.
15 Feb 2013
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Darren Hamer
With an average segment of the Super Bowl audience watching the game in large noisy groups, communicating a message without sound is critical. And with a $4 million price tag, a lot is at stake if advertisers get this wrong. By Darren Hamer, Managing Director UK, EyeTrackShop
07 Feb 2013
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David Pidgeon
News Corporation last night reported $9.43 billion of total revenue for the three months ending December 31, 2012, a $450 million or 5% increase over the $8.98 billion of revenue reported in the prior year quarter.
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