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Results categorised as Research or Forecasts or Ad Revenue
24 Jun 2013
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The Media Leader Staff
Advertising spending in measured media in the United Kingdom is expected to show a 3.3% increase this year, ahead of the 2.1% advance recorded in the summer Olympics year 2012, according to a new report from GroupM.
21 Jun 2013
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Ellen Hammett
Latest ZenithOptimedia report says growth is being driven by 'digital innovations' - such as better measurement of exposure to advertising, greater localisation, and integration with mobile devices - as online video and social media continue to grow at approximately 30% year on year.
20 Jun 2013
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David Pidgeon
The audience research community has welcomed news that BARB, the official source of television viewing figures in the UK, is to collect census data for TV viewing through all computer devices, including tablets.
14 Jun 2013
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David Pidgeon
Magna Global, Interpublic's trading and forecasting wing, has predicted the global advertising market will grow by +3.0% this year as UK ad revenue is set to grow 2.2% in 2013 and 2.5% in 2014.
13 Jun 2013
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Martin Galvin
We spend billions of pounds a year trying to target the connected consumer, but instead we end up targeting connected devices - more often than not in an unconnected way, says Specific Media's Martin Galvin. We must make sure that the consumer's consumption dictates the plan, rather than vice versa...
10 Jun 2013
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Ellen Hammett
A new handset-based service by Digitonic will allow high-street retail chains to send information and offers to customers as they pass shops via geolocation technology.
07 Jun 2013
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Simon Andrews
In his latest Mobile Fix, Simon Andrews, founder of Addictive!, looks at the growing battle between Google and Amazon as they go head to head - despite such different business models - in both advertising and delivery.
07 Jun 2013
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Ellen Hammett
It has been speculated that 'iRadio' will feature audio and banner ads sold through Apple's iAd mobile network - operating much like an online radio station - putting it in direct competition with existing services such as Spotify and Pandora.
05 Jun 2013
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Ellen Hammett
Newsline recently spoke with Tom Barnett, MD of real time advertising start-up Switch Concepts and asked how the RTB process is evolving, the impact new technology is having on the sector and what challenges online video and mobile advertising face.
24 May 2013
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Ellen Hammett
TV ad targeting will enable marketers to engage directly with people on Twitter that have been exposed to their adverts on TV, though is currently only available for the US market.
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