SIMON ANDREWS
LATEST ARTICLES
23 Jan 2015
This week Simon Andrews, founder of Addictive!, looks at the current TV landscape, video tactics among the big social players and retail.
05 Dec 2014
Simon Andrews, founder of Addictive, looks at what's going on right now for some of the biggest players in media.
21 Nov 2014
It feels like a switch was flipped this week, says Simon Andrews - or is it just that mobile has finally grown up?
07 Nov 2014
Mobile money, blending art and science and a major digital threat from China make for an interesting week in mobile, writes Simon Andrews, founder of Addictive!
31 Oct 2014
CDs promised a better way to consume content but ended up becoming a stepping stone for the atomisation of music. Are apps going the same way? By Simon Andrews, founder of Addictive!
17 Oct 2014
This week Simon Andrews, founder of Addictive!, looks at the impact ad fraud is having on the digital landscape, new devices from three of the big players and developments in China.
03 Oct 2014
This week Addictive! founder Simon Andrews talks apps, Facebook's ad tech developments and how mobile money is heating up.
26 Sep 2014
There is much we can learn from the way the Chinese digital giants operate writes, Simon Andrews as he rounds up another week in mobile.
19 Sep 2014
As Apple launches its much-anticipated iPhone 6 model today, Simon Andrews, founder of Addictive!, looks at what else has been going on for the tech giant over the last week.
12 Sep 2014
Following Apple's new product announcements, Simon Andrews, founder of addictive!, gives us his analysis of the iPhone 6 and Apple Watch - and shares some intriguing product news from Motorola.
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