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Results categorised as Research or Forecasts or Ad Revenue
28 Nov 2012
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David Pidgeon
Although mobile ads are shown to be effective, only 17% of UK mobile users are favourable towards them new study finds.
27 Nov 2012
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Jeff Siegel
First the humble telephone went 'smart' and now it's time for Television - and the news for advertisers is very good indeed, with a study showing that connected TV viewers are 'exceptionally receptive' to ads.
27 Nov 2012
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Ellie Edwards
Three new approaches are making online marketing campaigns more efficient and effective - and when all three are combined intelligently, the effectiveness increases exponentially.
22 Nov 2012
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Dean Wilson
Global Android activation is currently outpacing the number of babies born and the rise of nomophobia - a fear of being without our phones - proves that the future is all about mobile. So how can brands deliver a great consumer experience?
19 Nov 2012
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David Pidgeon
Magazine advertising investment could more than double before return on investment drops to that of TV, new study claims.
19 Nov 2012
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Dalia Gereis and Richard Brinkman
It was hailed as the first truly digital Olympics, yet most still watched on TV with friends - with the most viewers since the measurement of Olympic viewing figures began.
16 Nov 2012
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The Media Leader Staff
Marketing firm Aegis Group has reported that revenue for the third quarter was up 14.5%, in constant currency, and 10% at reported rates.
15 Nov 2012
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Anne Tucker
Over half (55%) of people in Britain have connected their TV sets to the internet. This demonstrates consumers increasingly want to connect their 'main screens' (TV and computer), which could drive a big increase in sales for Smart TVs (TV's that connect directly to the internet without needing another device), according to a YouGov study on the nation's TV habits.
15 Nov 2012
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The Media Leader Staff
An IPC Media study into the effectiveness of magazines has found that every £1 invested in magazine advertising generates an average ROI of £1.40.
15 Nov 2012
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The Media Leader Staff
Blinkx, which has indexed more than 35 million hours of searchable and on-demand video content, has seen an increase in advertising spend with new clients including Google, Asda and Gillette.
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