DEAN WILSON
LATEST ARTICLES
12 Dec 2012
With digital and data in the driving seat, it's talent and creativity we need to harness the potential, says Dean Wilson. And media needs to learn how to roll with the punches and abandon "this is how we do it" for "this is what we need to do".
22 Nov 2012
Global Android activation is currently outpacing the number of babies born and the rise of nomophobia - a fear of being without our phones - proves that the future is all about mobile. So how can brands deliver a great consumer experience?
23 Oct 2012
Dean Wilson, UK CEO and VP International at Active International, on how information and content overload could be the saviour of a medium not conducive to media multi-tasking...
19 Sep 2012
Dean Wilson, UK CEO and VP International at Active International, wonders how margins will be affected in the business plan of a 2020 publisher and how will those at the helm of traditional publishers migrating to an online iteration navigate their way to that far flung place?
31 Jul 2012
Dean Wilson, UK CEO and VP International at Active International, says the future of radio lies in "my radio", a personal and community shaping experience that sets it apart from its Pandora and Spotify streaming and digital competitors...
06 Jun 2012
Dean Wilson, UK CEO and VP International at Active International, says TV is in rude health in 2012 and harnessing today's technology presents an unprecedented opportunity to strengthen and deepen a brand's relationship with TV viewers...
03 Apr 2012
Dean Wilson, UK CEO and VP International at Active International, says if you can't own the conversation be part of it ensuring you have a strong social listening strategy at the heart of what you do...
08 Feb 2012
Dean Wilson, UK MD at Active International, says sponsorship needs to be refreshed and maybe even re-branded in order to prosper in today's marketplace...
06 Dec 2011
Dean Wilson, UK MD at Active International, says an end of year report card for mobile would read: A for effort and enthusiasm but still a little unpredictable and inconsistent. Room to improve...
18 Oct 2011
Dean Wilson, UK MD at Active International, looks at the future of the outdoor industry and the impact of digital outdoor on the medium
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