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Results categorised as Research or Forecasts or Ad Revenue
16 Nov 2017
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The Media Leader Staff
57% agreed that in an increasingly data-driven world, marketing without data shouldn't be considered as marketing.
15 Nov 2017
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The Media Leader Staff
The study also highlights the importance of accurate targeting as viewers with the highest income bracket are generally far more emotionally engaged with ads.
15 Sep 2017
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Anne Tucker
The IPA has released its TouchPoints 2017 data today, highlighting how the GB population spends their daily lives and how their use of communications channels and device fits into this.
17 Jul 2017
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Ellen Hammett
Global consumers will spend an average of 47.4 minutes a day viewing videos online this year, up from 39.6 minutes in 2016, according to Zenith’s Online Video Forecasts 2017.
12 Jul 2017
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Ellen Hammett
Channel 4's corporation revenue reached a record £995 million in 2016, according to its latest annual report. However, the broadcaster made a pre-tax loss of £15 million after dipping into cash reserves.
22 Jun 2017
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Ellen Hammett
Online brand safety concerns have contributed towards a downgrade in GroupM's latest ad forecast, with growth in the pure-play internet category revised down by -4%.
19 Jun 2017
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Ellen Hammett
A slowing economy, gathering inflation, and political uncertainty over the mid-year elections and upcoming Brexit negotiations have all contributed to a hefty decline in UK adspend growth, according to Zenith's latest forecasts.
28 Apr 2017
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James McDonald
Warc analyst James McDonald dissects the latest AA/Warc adspend report to reveal just how rapidly mobile is growing.
26 Apr 2017
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James McDonald
Following the release of the latest AA/Warc adspend report, James McDonald charts an interesting trend in TV over the last decade.
12 Apr 2017
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Ellen Hammett
Digital adspend in the UK grew by 17.3% in 2016 to £10.3 billion - its fastest rate in nine years - according to the latest figures from the IAB UK and PwC.
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