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Results categorised as Research or Forecasts or Ad Revenue
10 Jan 2019
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Michaela Jefferson
Advertising spend in the UK is set to grow 6.1% in 2019 to reach £22.2bn despite expectations of a turbulent year, according to the latest forecasts from Dentsu Aegis Network released today.
08 Nov 2018
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The Media Leader Staff
UK advertising spend has had its strongest second quarter since 2014, with adspend during Q2 2018 up 6.4% year-on-year (YoY) to £5.6bn.
16 May 2018
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The Media Leader Staff
According to the report, 2018 will be the largest growth year ever with an extra 28 million subscribers
21 Mar 2018
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The Media Leader Staff
The rise of ad-free video services might have re-tuned the brains of an entire generation to be less receptive to advertising in and around video content.
25 Jan 2018
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Ellen Hammett
A 3.4% year-on-year increase to £22.1 billion marked the eighth consecutive year of market growth, according to preliminary figures released by the AA and Warc.
24 Jan 2018
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Anne Tucker
As we step forward into 2018, here is a snapshot of the latest forecasts from some of the media industry’s most respected forecasters.
12 Jan 2018
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The Media Leader Staff
Global adspend figures are forecast to grow 3.6% in 2018, up from 3.1% in 2017, according to the latest market data from Dentsu Aegis Network.
30 Nov 2017
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The Media Leader Staff
Just 5% of those aged 55-64s feel advertising represents their experience of parenthood versus 45% of 16-34s.
29 Nov 2017
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The Media Leader Staff
The findings also reveal that integrating cinema into campaigns helps to deliver greater impacts on brand KPI performance compared to any other AV channel.
22 Nov 2017
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The Media Leader Staff
Ad consideration was 152% higher among readers with a close relationship to the publisher.
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