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Results categorised as Research or Forecasts or Ad Revenue
02 Mar 2023
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The Media Leader Staff
Sky & MTM's research project, "Fuelling the development and impact of Sky Glass", won the coveted Grand Prix at Thursday's Mediatel Media Research Awards ceremony.
22 Feb 2023
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Ella Sagar
In brief: WARC Global Advertising Trends report has found global adspend in publishing media will decrease to $47.2bn in 2023.
26 Jan 2023
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Ella Sagar
The UK ad market will grow by 3.8% to a total of £36.1bn in 2022, according to the latest quarterly Advertising Association/Warc Expenditure Report.
19 Jan 2023
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Jack Benjamin
Total marketing budgets were revised upward 2.2% in the IPA's latest Bellwether report, led by a return to growth for main media marketing.
05 Jan 2023
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Anne Tucker
The awards recognise and celebrate the organisations and people that are driving innovation and development in UK media research
14 Dec 2022
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Omar Oakes
Out-of-home (OOH) advertising revenue for the third quarter of 2022 grew 13% year on year to £306m.
14 Dec 2022
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Jack Benjamin
Dentsu expects global ad spend to grow by 3.8% in 2023, a slowdown compared to +8.0% in 2022. Much of that growth will be driven by price inflation.
12 Dec 2022
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Denise Turner
Route CEO Denise Turner outlines eight principles on how advertisers should measure and use measurement for success.
05 Dec 2022
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Jack Benjamin
The downgrade is driven primarily by slowdowns in growth in China (due to ongoing lockdowns) and the US.
05 Dec 2022
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Jack Benjamin
Magna has downgraded its 2023 ad industry growth forecast by 1.5 points, but described impressive performance by traditional media companies in 2022.
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