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Results categorised as Research or Forecasts or Ad Revenue
12 Jul 2024
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The Media Leader Staff
Gowen has worked at Reach Solutions, ITV and Channel 4.
09 Jul 2024
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Chris Kleinschmidt
With entertainment on the move, it's time to optimise — and monetise — engagement from consumers at home and on the road.
05 Jul 2024
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Ed Cox
This industry will be watching closely what the new government's stance is on talent, AI, sport, social media and the economy.
17 Jun 2024
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The Media Leader Staff
All the latest from Cannes Lions with The Media Leader team on the ground.
06 Jun 2024
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Ryan Cochrane
Our industry needs to start appraising media quality through the prism of value and quit using cost as the measure. The rise of principal-traded media and the debacle over MFAs show that we still have some way to go.
14 Mar 2024
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Elliot Hill
It’s up to all of us working in digital advertising if we want to tackle what has quickly become our industry’s greatest threat.
06 Mar 2024
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The Media Leader Staff
Global's research project on first- and third-party data scooped the top prize in a ceremony in London.
01 Mar 2024
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Ella Sagar
UK overall media inflation is expected to increase from 0.9% last year, according to a new report.
20 Feb 2024
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Brian Jacobs
The way budgets are set needs to reflect the turbulent times marketing finds itself in. Old tools are no longer equipped to do the job.
16 Feb 2024
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Ella Sagar
Liz Landy, Ipsos' global head of audience measurement, will leave the company at the end of February, The Media Leader has learned.
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