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Results categorised as Research or Forecasts or Ad Revenue
26 Feb 2025
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Maria Iu
This cohort is confident yet vulnerable, shaped by digital, social media and the Covid-19 pandemic, new research suggests.
05 Feb 2025
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Jack Benjamin
Turner leaves her position as CEO of Route to succeed Belinda Beeftink.
31 Jan 2025
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Maria Iu
New division will provide research, advisory and consulting services to the industry for businesses looking for a competitive edge.
30 Jan 2025
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Jack Benjamin
The latest AA/Warc Expenditure Report found strong overall growth in the UK ad market, but TV notably suffered a decline despite growth in BVOD.
28 Jan 2025
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Maria Iu
A new study identified four strategies that help brands both generate optimism and leverage it for commercial benefit.
16 Jan 2025
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Sonnie Spenser
In light of Meta's content moderation changes and cut to DEI budgets, many are asking: what can we do? Here are four considerations to act on right now.
09 Jan 2025
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Maria Iu
Thinkbox, OMD and JCDecaux are among those that made the list.
08 Jan 2025
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Nick Manning
We have a fax machine TV trading system in the AI age. But the need for structural change can only be addressed with the full participation of the agency community.
17 Dec 2024
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Paul Edwards, Karl Weaver and Chad Wollen
The Henley Centre's influential Media Futures 1999 analysed how the internet would impact businesses and consumers. Its authors look at how it helps us go about looking at the future of AI now.
09 Dec 2024
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Jack Benjamin
GroupM's This Year Next Year forecast predicts strong continued ad growth, led by retail media and streaming TV. But much of the growth is being funnelled to just five Big Tech companies.
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