Adwanted UK: The Media Leader

NICK MANNING

LATEST ARTICLES

08 Jan 2025 |

We have a fax machine TV trading system in the AI age. But the need for structural change can only be addressed with the full participation of the agency community.

09 Dec 2024

Nick Manning has decided to write to Santa this year for the first time. Will he get his wishes?

27 Nov 2024 |

Media agencies are under immense pressure. With new models emerging and more evidence of what advertisers want in the new world, change is afoot.

13 Nov 2024

Advertising: Who Cares? aims to make advertising and its ecosystem better. But what can we practically do to design a better future? Here are some immediate focuses.

17 Oct 2024 |

Media is now funded by divergent groups of big and small advertisers. There's no going back, but we need to build an industry where all are united by making their advertising work harder and being sensitive to how they do it.

06 Sep 2024 |

Elon Musk's GARM lawsuit has highlighted why brands should support responsible media that provide a benign advertising environment, an engaged audience and a measurable return on investment.

25 Jul 2024 |

Join us on 12 September as we find ways to create effective and engaging advertising, through smart thinking from specialists, and develop a better ad industry for today and tomorrow.

15 Jul 2024

Euro 2024 has reminded us of TV's storytelling capabilities and its power as an advertising medium. And it is working hard to adapt to the new consumer and marketing reality.

17 Jun 2024 |

If we want to play our part in not only preserving the planet but our industry too, we have to use our powers to bring about change.

14 May 2024

Let’s be clear. Principal media only exists to make media agency groups more money.

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