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Results categorised as Research or Forecasts or Ad Revenue
05 Aug 2025
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Maria Iu
The JIC is seeking improvements to methods and techniques for the 2027-2029 contract.
04 Aug 2025
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Maria Iu
The 11th edition of the awards will be open for entries on 1 September.
30 Jul 2025
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Ian Whittaker
Every part of a business must ensure marketing maximises its contribution to top- and bottom-line growth as well as the share price.
24 Jul 2025
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Maria Iu
IPA study also found that a considerable proportion plan to take a break from social media.
23 Jul 2025
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The Media Leader Staff
The analyst also shares his thoughts on the globalisation of media and search spend.
15 Jul 2025
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Elliott Millard
Real brand safety means choosing media environments, like news, that stop harmful content at source — not environments that brag about their clean-up operations.
03 Jul 2025
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Chris Herbert-Lo
Principal media benefits media agencies' bottom lines at the cost of operating impartially.
27 Jun 2025
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Denise Turner
As Denise Turner leaves Route, she shares what she learned about running a business, how JICs work and Route's superpower.
25 Jun 2025
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James Longhurst
While this is the first time it has occurred in IPA TouchPoints' 20-year history, mobile screen time and TV viewing have a different emotional impact on the user.
15 Jun 2025
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Jack Benjamin
The group now expects global ad revenue to grow 4.9% to $979bn this year. The UK also received a downgrade due to macroeconomic uncertainty and the forthcoming LHF ban.
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