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Results categorised as Research or Forecasts or Ad Revenue
08 Oct 2025
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Jack Benjamin
Marketers risk "doing less with less" as new research finds budget, not ROI, is a bigger driver of media effectiveness, despite marketers perceiving the opposite to be true.
06 Oct 2025
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The Media Leader Staff
Don't miss your opportunity to join the ranks of the Adwanted Media Research Awards winners.
29 Sep 2025
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Jack Benjamin
New research shows that investing in high-attention media channels is more profitable than investing in low-attention ones. But in the past decade, adspend is going the other way. The report's authors unpack why and what can be done to improve media effectiveness.
23 Sep 2025
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Ellie Hammonds
Radiocentre's High Gain Audio study has demonstrated that audio is one of the most profitable media channels.
23 Sep 2025
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Jack Benjamin
Digital ad revenue totalled £18.7bn in H1 and is expected to grow 10% annually in 2025 and 2026, reaching £45bn by next year.
11 Sep 2025
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Maria Iu
Research from The Trade Desk stressed that advertisers should not mistake reach for value.
08 Sep 2025
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Jack Benjamin
The IPA's research director discuss her new remit, the forthcoming AMRAs and how she views the state of media effectiveness as media owners move towards providing outcomes-based measurement for clients.
01 Sep 2025
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The Media Leader Staff
The standard deadline is 1 October.
29 Aug 2025
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Jack Benjamin
A new study of recently mandated transparency data under the EU Digital Services Act found that millions of users of social platforms in the region post in languages without any human moderation.
22 Aug 2025
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Frederic Vaulpre
The shift from subscription models to ad-supported revenue in streaming is fundamentally altering what gets made, how it gets promoted and which audiences get prioritised. This has implications for the entire ecosystem.
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