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Results categorised as Research or Forecasts or Ad Revenue
09 Dec 2024
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Jack Benjamin
GroupM's president of global business intelligence breaks down the latest This Year Next Year report and why it presents optimism about digital-driven global adspend growth despite uncertain economic conditions.
08 Dec 2024
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Maria Iu
UK traditional ad revenue will grow more modestly, but overall market growth of 11.2% will put it behind just the US and France.
28 Nov 2024
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Omar Oakes
Audience targeting based on class attitudes relies on outdated assumptions about how people in the UK see themselves, OMD's thought-provoking research paper has found.
21 Nov 2024
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Maria Iu
January-September has seen 12% growth.
02 Oct 2024
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The Media Leader Staff
Find out some top tips from judges on how to craft a good entry.
26 Sep 2024
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Maria Iu
Madison and Wall has made the analysis based on company results and GroupM figures.
25 Sep 2024
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Maria Iu
Leo Malagoni looks back on the trailblazing role of AdSmart, the Grand Prix winner at the debut Media Research Awards.
20 Sep 2024
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Maria Iu
Matt Hill described the collaboration involved in the original study and how that spawned even greater research.
19 Sep 2024
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Mike Follett
Aggregate attention time matters. It's astonishing that some in our industry still don't take attention time seriously.
17 Sep 2024
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Jack Benjamin and Maria Iu
Total revenue, partially offset by digital user revenue growth, dropped 2.5%.
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