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Results categorised as Research or Forecasts or Ad Revenue
10 Jun 2025
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Jack Benjamin
The group has also for the first time provided a split view of ad revenue, comparing how the top 350 largest global brands spend relative to SMBs.
09 Jun 2025
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Luke Bristow
YouTube's size makes it irresistible to marketers. This is how brands can play the platform without getting played.
16 May 2025
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Maria Iu
However, this is only the case if distinctive brand assets are used, according to a new study from VCCP Media and Amplified which examined creative and media's combined impact.
13 May 2025
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Megan Garnett Coyle
As women's sports gain momentum, brands need to show up with the right message, in the right moment, across every screen.
30 Apr 2025
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Maria Iu
Online formats accounted for £4 in every £5 spent on advertising, while the VOD sub-category has been expanded to include SVOD, AVOD and FAST, according to the latest AA/Warc Expenditure Report.
15 Apr 2025
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Charles Haynes
While marketers applaud the new Unilever CEO’s commitment to increase influencer use, eyebrows should be raised as to the real impact on the influencers themselves.
31 Mar 2025
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Maria Iu
The media owner has invested in four projects using a proportion of its 2024 revenue increase.
25 Mar 2025
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Maria Iu
The Visions for Growth report has recommended the removal of business rates on social infrastructure and an extension of express planning consents.
21 Mar 2025
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Maria Iu
UM’s latest study looked at the impact of the financial crisis on young adults, who say they feel pressure from social media.
05 Mar 2025
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The Media Leader Staff
The OOH media owner took home four awards in total.
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