AHMED ELKADY
LATEST ARTICLES
Review: In 'Adscam', author and ex-agency CEO Bob Hoffman walks a fine line between trying to grab the ad industry's attention while offering harsh criticisms that few may want to hear.
29 Jun 2023
The alpha trial is set to commence in July with EE, L’Oréal, PepsiCo, P&G and Unilever participating, and with data from digital video, digital display and linear TV.
29 Jun 2023
Review: Madison Avenue Makeover is an exciting and thoughtful book that is well worth a read for an industry grasping for new ideas. By Ahmed Elkady.
29 Jun 2023
Leaders across our industry to write a short review on books they would personally recommend. This week we here from Phil Rowley, Hamid Habib, Jean-Paul Edwards, Jan Gooding and Michael Farmer.
28 Jun 2023
It's been a quiet week in AI but don't worry: tech reporter Ahmed Elkady has you covered with this weekly summary of what’s happening and why it matters.
28 Jun 2023
Whether Topics API will really protect users’ privacy is hotly debated.
26 Jun 2023
In brief: Luttrell will serve on the board of the company as it seeks to “expand its product roadmap and further establish itself as a sustainability-focused leader” in digital advertising.
26 Jun 2023
Interview: The strategy consultant and author speaks to The Media Leader about Cannes, the crisis that agencies face, and his vision for a different industry paradigm in his new book 'Madison Avenue Makeover'.
22 Jun 2023
There is a lot going on when it comes to AI and that’s just in the media and advertising world. Tech reporter Ahmed Elkady has you covered with MED-AI, a weekly summary of what’s happening and why it matters.
21 Jun 2023
O'Brien told The Media Leader that she is working towards a 'semi-retirement' and will be vacating the position of head of media, effectiveness and performance near the end of the year.
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