BELINDA BEEFTINK
LATEST ARTICLES
26 Sep 2024
Aside from finding trends from quantitative data, qualitative data can uncover real-life lessons for brands and their agencies navigating the cost-of-living crisis.
28 Aug 2024
Amid huge changes in audience behaviours and technical developments in the past decade, the best media research continues to answer real business challenges.
10 Sep 2020
The IPA's research director Belinda Beeftink looks at the impact lockdown has had on the lives, daily habits and media consumption of young people.
27 May 2020
The IPA's research director Belinda Beeftink looks at how our media habits have changed during the coronavirus crisis.
12 Sep 2019
TouchPoints exclusive: The How, Why and When of media consumption is reaching a new tipping point, writes the IPA's research director Belinda Beeftink.
10 Jan 2017
As Mediatel prepares to host The Year Ahead 2017 this week, the IPA's Belinda Beeftink looks at how media consumption has changed over the last decade - and predicts what the next year will have in store
25 Jun 2012
Belinda Beeftink, IPA associate director, on changes to consumer behaviour in light of the recession - as revealed by TouchPoints data...
31 Jan 2011
In response to Brian Jacob's article - Cross media measurement has been an issue for as long as I can remember - Belinda Beeftink, associate director, media research at the IPA, says the TouchPoints survey goes a long way to understanding what the consumer is doing across all media...
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