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Results categorised as Media Business
22 Apr 2025
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Omar Oakes
Meta says yes. A US regulator says: how convenient. But, whether it serves his interest or not, does Mark Zuckerberg have a point?
17 Apr 2025
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Maria Iu
Some of the industry’s brightest minds discussed proving the value of planning across multiple channels, as well as AI’s role in the new order, at a recent roundtable.
11 Apr 2025
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Amelia Parsons
It shouldn’t just be publishers calling out the immoral practices of AI search companies. Advertisers, agencies and tech vendors all have a role to play.
08 Apr 2025
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Mike Fantis
Proprietary media doesn't benefit smaller brands or agencies, resulting in a two-tier system. I still don't think proprietary media can offer better value than a well-considered media strategy.
07 Apr 2025
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Omar Oakes
It’s time we stopped performing thought leadership and started pursuing actual thought if we want the industry to be better.
04 Apr 2025
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Ian Dowds
In theory, all the online audience data now available allows us to optimise the way we work. But does it truly improve efficiency and effectiveness? This is fiercely debated.
03 Apr 2025
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Nick Manning
The show proves that world-class content transcends borders and the British creative industries urgently need support and investment. Chris Bryant, please take note.
31 Mar 2025
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James Longhurst
The list spans talent from across the UK media landscape, from agencies large and small, media owners, brands and beyond.
31 Mar 2025
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Maria Iu
The BBH CEO is introducing a host of initiatives aimed at boosting creativity, including a new award within the IPA Effectiveness Awards and an expansion of BBH’s Barn ad school.
27 Mar 2025
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Nick Louisson and Sam Tomlinson
Isba and MediaSense can’t make this complexity disappear, but we have collaborated to publish a short paper setting 10 key considerations to help guide marketers through this landscape.
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