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Results categorised as Media Business
25 Jul 2025
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Ellie Hammonds
The US FCC approval has sparked controversy but the deal is expected to complete in a few weeks.
25 Jul 2025
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Joel Turner
When was the last time you heard someone talk about an online ad? We need to get comfortable not being able to measure everything and focus on powerful creative messaging.
24 Jul 2025
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Ellie Hammonds
Omnicom reported steady results, demonstrating a strong market position ahead of the deal.
16 Jul 2025
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Justin Sampson
As Barb prepares to introduce viewing data for some YouTube channels, its CEO looks at how joint industry standards enable informed choice and fair competition.
15 Jul 2025
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Ellie Hammonds
IAB Europe report also found that more partnerships are lasting longer than a year.
IPA urges agencies to rethink billing structure amid 'limited' progress toward outcome-based pricing
02 Jul 2025
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Ellie Hammonds
Agencies need to evolve their commercial models beyond time- and resource-based pricing, especially as AI efficiencies and demand for outcome-based models increase pressure for change.
12 Jun 2025
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Ellie Hammonds
The report is also calling for a ban on fossil fuel advertising.
10 Jun 2025
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Ellie Hammonds
The charity's Stranger Than Summer gala raised £153,500 to support the industry's mental wellness.
05 Jun 2025
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Katie Lee
The marketing sector has no reason to be built on school results. We have a duty to represent the richly diverse population in both our internal teams and the work we produce.
05 Jun 2025
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Maria Iu
The independent agency has co-created the curriculum, with 60 early-career people taking part, including 20 from Medialab.
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