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Results categorised as Media Business
15 Sep 2025
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Phil Rowley
Is dynamic story optimisation going to become a thing? Are we all showrunners now?
15 Sep 2025
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Maria Iu
Panel at a Trade Desk event urged advertisers to think more carefully about the environments they appear in.
11 Sep 2025
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Joe Ryle
This industry already thrives on speed, flexibility and constant communication. A shorter working week is not only possible but potentially game-changing.
09 Sep 2025
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Siddharth Asokan
In a world of AI-powered campaigns, here are three ways the role of marketers will change as they guide and place limits around the technology.
09 Sep 2025
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Maria Iu
An Isba survey found cost savings was the motivating factor for adoption. However, almost half of survey respondents have not started training in AI skills.
08 Sep 2025
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Omar Oakes
Advertisers should be dismayed. Instead, Google’s victory in court proves how deeply our industry has normalised monopoly.
03 Sep 2025
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The Media Leader Staff
Find out who has been inspiring some of our industry's leaders.
02 Sep 2025
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Nick Manning
Is it possible to divert adspend away from media that doesn't invest in high-quality content? What does advertising mean in an AI era? Explore these themes and more at Advertising: Who Cares? because our future is at stake.
26 Aug 2025
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Omar Oakes
Social platforms promised reach. What they delivered was dependence, collapse and lost audiences. Media owners, advertisers and agencies now face the same trap with AI.
12 Aug 2025
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Nicola Kemp
By glorifying the summer juggle, we sidestep the fact that the media industry still spends women’s time like it's an infinite resource.
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