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Results categorised as Media Business
16 May 2025
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Polly Devaney
Advertising Association's Manchester outing shone a spotlight on northern talent and creativity. The challenge is to take these hot topics and turn them into meaningful action.
13 May 2025
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Nicola Kemp
Return-to-office mandates, relentless bias, a widening pay gap… why are we looking the other way while a steady stream of female talent exits the industry?
02 May 2025
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James Rosewell
The industry can continue to share data, enabling personalised advertising, measurement, fraud control and more, and competition has been supported. However, this isn't over yet.
02 May 2025
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Maria Iu
Future 100 members discussed challenges including measurement and the sheer amount of data they have to understand.
30 Apr 2025
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Maria Iu
At The Future of Brands, the cross-media measurement initiative’s planning director explained the reporting options for users.
30 Apr 2025
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Maria Iu
Online formats accounted for £4 in every £5 spent on advertising, while the VOD sub-category has been expanded to include SVOD, AVOD and FAST, according to the latest AA/Warc Expenditure Report.
29 Apr 2025
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Maria Iu
Digital retail media was another strong growth performer in 2024, according to IAB UK’s latest Digital Adspend Study.
24 Apr 2025
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Nick Manning
It is more obvious than ever that principal media is damaging for the ad industry and even advertising itself. Let's examine the reality of such non-transparent practices by some media agency groups.
24 Apr 2025
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Hannah Mirza
There is big change on the horizon for the media agency landscape. Here are six key trends to watch.
24 Apr 2025
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Maria Iu
Independent agencies are showing an average annual growth rate of 7.8%. However, new agency openings are slowing down.
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